Graphic design is at the heart of websites design and layout. The expertise of a graphic designer can change the first term of a website for the better. You may never know how simple graphics can be transformed to look like something exemplary that gets attention for the visitors in the first go.
Businesses need to get their act right when it comes to graphic designing. For any e-commerce website or shopping portal, a great design is a definite requirement. Starting and operating a business in a megapolis like Dubai is a two-edged sword. You can get hit the jackpot if you can market your product perfectly but on the other hand, can be doomed if it will not get along with your target audience.
Please go through the following blog as I have discussed four exceptional graphic design trends. They are already in use nowadays but in the coming year, they will be dominant.
1. Illustrations
Any one of you who browse through websites daily, the images that you look at will feel more like visiting Shutterstock than anything else. Because most of the images and pictures used on numerous websites look very similar. This factor alone can be a deterrent because many visitors do not like the idea of seeing similar images. That is where illustrations come into play.
Customized illustrations can help websites bear an authentic feel to them. Original illustrations can do a world of good for websites as they pull the visitors towards them. Unique and novel ideas in the form of an image related to the product or service can accurately represent a company and its philosophy. Not to mention help a product become a prominent brand with images helping them out.
2. Full-Height Homepage Hero
A hero image is a full-width banner at the top of the page and is prominent for every visitor. Similarly, there are text-only hero images too which use bold text and typography to make an impact on the user. Full-height homepage hero goes one step further in making a homepage that looks huge, but in a fun and creative way to attract visitors.
Homepage hero provides a distracting-free message to the intended audience. Imagine a full-screen homepage without any sections or anything that can distract a person to some other aspect. Just a huge screen homepage hero that can serve the purpose well gaining the attention of a visitor right away. But pulling off this feat is not easy as things can easily go out of hand. You need to be on song here and the support from a web design company Dubai can be just the thing you need.
3. Blending Photos with Graphical Elements
The use of high-definition images is one important element of web design. Businesses need to be wary of how to make and manage to provide exceptional content in this regard. The use of stock images can downgrade your perception because search images are available on millions of websites. That is why the use of original images, graphics, and illustrations is the requirement. But blending photos with graphical elements is another aspect that I would like to describe here.
Much expertise is required when you are trying to photo any graphical element because things can easily go haywire. If you are not an expert in Photoshop or any other editing tools, chances are that you will mess up and the result will not be according to your requirement. Overlapping graphics on images can only look good if you are a master of mixing techniques. A typical image can be enhanced by using even some random lines over an image to create a startling effect.
The extent of using graphical elements in images depends upon the nature of a website as well. Typically, websites related to entertainment and games rely heavily on this technique, but other industries can feature too. E-commerce websites can also use it sparingly to enhance a specific page or section. It can reinforce your branding efforts and make visitors engaged on your website.
4. Frosted and Tinted Glass Effects
Graphic design always looks good when you apply some changes that are unique and novel. Surely, that is what everybody looks forward to and businesses need to think out of the box to get their act right. The frosted glass effect is one element that can be put on in many cases and the effects are for anybody to see. It not only looks cool but gives a soothing feel to the visitors.
The blurry appearance of any element behind the frosted glass helps add color to the area and some text can also be put in. It all depends upon the expertise of the designer as to how he can put up a great show by using the frosted glass effect to the optimum. Of late, it has become a source of great inspiration for graphic designers and e-commerce ventures can vastly benefit from this.
Similarly, other glass effects like tinted or dark colors like grey and black also offer new and innovative ways to showcase a product. Even a single page can be put behind small or bigger tinted glass. If you are not sure that it will work for your particular business or not, some research will do the trick here. The effects can be breathtaking if applied with finesse.
Over to you
On average, graphics design trends keep changing after every two to three years. Something that you think looks great on a website may have become outdated, like businesses using Flash animation took many years to realize they are using outdated technology. Keeping up with the latest trends in graphic design can help you in coming up with our website which will strike a chord with your target audience. And will continue to do so for some time to come as you will apply the trends which will last for a few years for sure.
What do you think about the four graphic design trends that I have mentioned? If you have used any one of them and what is your personal view about it? If you think that there should be another trend listed here and what can be done to enhance them, don’t be shy as you are more than welcome to speak up.
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