The mbc channel announced that it had taken disciplinary and functional measures against everyone who was proven to have participated, intentionally or unintentionally, in deviating from the MBC4 campaign “Be Free” from its true path and essence. And she stressed the establishment of solid professional frameworks to ensure that such mistakes will not be repeated in the future.
And the channel stated in a statement yesterday (Monday) that it became clear, after the internal verification and audit process that it conducted, that one of its employees in the New Media Department (New Media) took upon himself the issue of creating new parts of the basic campaign, by launching branching additions that were not You are already at the heart of the campaign. Unfortunately, part of these branching additions diverged in a different direction, by adopting the wrong style and offensive language rejected by the channel, which damaged the essence of the campaign and its noble goal in support of Arab women's rights and empowerment.
She added, "Based on what was reported, the channel took quick measures, including deleting a number of publications related to the campaign, which were previously published on social networks, and were later deemed offensive or inappropriate, in form and content."
She pointed out that a number of activists on social media and forums have raised complaints and accusations against the campaign, which focused on empowering Arab women and strengthening their role in society. It seemed clear that some of these grievances and accusations included, intentionally and premeditatedly, only one title from that campaign, to the exclusion of others, known as “#Be_Free”, excluding many other, different and varied titles, while others also fabricated or forged other parts of the campaign. The campaign, at times exploiting technological means such as the application of “Photoshop” and others, and sometimes linking the same campaign with other campaigns, political and social, that are not related to the essence of the MBC4 campaign and its goals, neither from near nor from afar.
The channel noted its permanent commitment to supporting the causes of noble and just Arab women, as well as continuing to demand their just rights, and supporting them at all levels, in order to empower them, develop their capabilities and enhance their leading role in society. It also stresses that the malicious and malicious campaigns targeting it will not deviate it from its path, but rather increase its determination and determination to continue the march.
Okaz (Jeddah) @okaz_online