Global superstars Taylor Swift and Beyoncé are racing to break Elton John's record for the largest tour in music history; He is the only one who has crossed the $800 million mark so far.
Taylor Swift, making more than $10 million per night on her current tour, booked about $11 million or $12 million in ticket sales; According to people familiar with the numbers. And sold out all performances across the country at their highest ticket prices to date.
Swift is one of two artists, along with Beyoncé, who threaten to break Elton John's record, and each aim to reach $1 billion for the first time.
And if we go back to the regular tours, the record belongs to Ed Sheeran with $776 million. Sheeran reached that number with a different strategy, by performing over 255 nights and only charging $88 per person. Swift and Beyoncé probably charge more than twice that amount, but they've only booked about 50 shows so far.
Okaz (Jeddah) @OKAZ_online