• Mohammed bin Rashid: The country's archaeological sites, cultural stations, heritage landmarks and natural reserves provide an integrated human experience
• 8.9 million guests in Emirati hotel establishments from the beginning of 20201 until the end of October, compared to 6.2 million guests for the same period last year.
About 35 million nights spent by guests in UAE hotels, with a growth of 30% during the first half of 2021
• The average guest stay rose to 4.1 nights, a growth of 12.5% in the first six months of this year
The United Arab Emirates (Wednesday) launched the "The Most Beautiful Winter in the World" campaign for the second year in a row, with concepts that focus on highlighting the cultural, heritage, natural and human richness of the country, after the distinguished results achieved by last year's campaign, and the consolidation of the UAE's leading position on the world tourism map.
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, affirmed that the winter of the UAE is beautiful, similar to the beauty of the spirit of the people of the Emirates, and that the most beautiful winter in the world is found in the most beautiful country in the world and among the kindest people in the world. This came during his announcement of the launch of the "The Most Beautiful Winter in the World" campaign, in its expanded second edition, which will include this year both domestic and foreign tourism to the country, in a special event held at Expo Dubai.
Sheikh Mohammed bin Rashid Al Maktoum said: “The UAE is the fastest recovering tourist in the world. In the seven Emirates, the beauty of history, geography, nature, urbanization, society, place and man.
He called on everyone from inside and outside the UAE to participate in the campaign of the most beautiful winter in the world and interact with it on their social platforms, saying: "The country's archaeological sites, cultural stations, heritage monuments and natural reserves provide an integrated human experience."
The "The Most Beautiful Winter in the World" campaign, which is being implemented by the UAE government media office in cooperation with the Ministry of Economy and various bodies concerned with tourism, culture and heritage, will continue from December 15, 2021 until the end of January 2022, to be the largest campaign of its kind that highlights the various domestic tourism options in various parts of the world. The Emirates, as it acquainted tourists and visitors from all over the world with the mild UAE winter, and with all the elements of attraction that the country provides to its visitors, from individuals, families and tourist groups, to spend a unique vacation, during which they can enjoy the warm and refreshing climate in the country in this season, and visit the most important landmarks Recreational, cultural and natural Emirates, and the most enjoyable outdoor activities.
The tourism sector in the Emirates in numbers
In the first half of 2021, the tourism sector in the UAE achieved occupancy rates in hotel and tourism establishments of 62%, making the UAE outperform the top 10 tourist destinations in the world, such as China, which achieved a rate of 54%, the United States (45%), and Mexico (38%). ), Britain (37%), Turkey (36%), France (33%), Spain (28%), Italy (25%), Thailand (19%) and Germany (18%).
During the first half of the year 2021, hotel and tourist establishments attracted about 8.3 million guests, with a growth of 15% compared to the first half of last year. During the same comparison period, the number of hotel nights spent by guests amounted to about 35 million nights, a growth of 30%, and the average guest stay increased to 4.1 nights, a growth of 12.5%. This was accompanied by a growth in the revenues of hotel establishments by 31%, to reach 11.3 billion dirhams. The share of domestic tourism amounted to more than 30% of the total guests of hotel establishments.
The most important human element
This year’s edition of the World’s Most Beautiful Winter Campaign celebrates in particular the human element, which constitutes the first, most prominent, and most important factor in consolidating the status of any country as a desired and desired global tourist destination, which is embodied in the country’s levels of safety, which are among the highest in the world, as well as feelings of brotherhood and welcome. And the values of tolerance, inclusiveness, and respect for pluralism and diversity felt by everyone who visits the country, starting from airports, land and sea ports, and ending with the interaction of ordinary people on the street, and the good reception that makes every tourist feel reassured and happy because he is welcomed wherever he goes and anywhere in the country.
The campaign for the most beautiful winter in the world expands this year to include two levels, local and international, and presents the most important tourist and entertainment destinations in the country. Recreational and sports in every region of the country. The campaign is also accompanied by the provision of many exclusive promotions by tourism establishments, hotels, shops and restaurants.
attractive elements
The UAE, especially in the warm and mild winter season, has many distinct attractions that make it a unique and enjoyable tourist, recreational, cultural, natural and human experience. The winter, which extends from December to February, is characterized by mild spring weather, which is a dream and a haven for tourists who experience a very cold winter, and are looking for a tourist destination equipped with the latest services, and all tourist options welcome everyone.
Among the unique tourism potentials of the state is a huge diversity in tourism activities that include, for example, but not limited to environmental and sustainable tourism, desert tourism, beach tourism and mountain tourism, in addition to adventure tourism with its various activities that include deep diving, skydiving and paragliding, and cultural and heritage tourism by visiting many sites. Historical, heritage and various museums, tourism of major festivals and celebrations; As in "Expo 2020 Dubai", the largest human event of its kind in the world, artistic, musical and entertainment events in the country, and shopping tourism that offers visitors shopping festivals, offers and discounts in various regions of the country.
The campaign focuses on the human aspect and the hospitable nature of the Emirati society, which is characterized by generosity and tolerance, so that visitors, from anywhere in the world, feel at home. The campaign also encourages people from all walks of life to actively participate in it. Ordinary individuals, athletes, media professionals, social media influencers, artists and intellectuals share their stories, experiences, adventures and discoveries by publishing photos and videos on various digital platforms and social media.
Okaz (Abu Dhabi)