Chopard announced the appointment of its first brand ambassador in the Kingdom of Saudi Arabia, as it chose the talented Saudi fashion designer, Hunaida Al-Serafi, to express the house's long-standing expertise and high creative sense.
Henaida El Serafi is known for her elegance, deep sense of fashion, and interest in women's empowerment, a message she shares with Caroline Scheufele, Co-President and Artistic Director of Chopard.
As one of the most prominent fashion entrepreneurs in the Middle East, Hunaida Al-Serafi embraces her unique designs through her local culture, paying tribute to the history of the Kingdom of Saudi Arabia. To be an Arab woman with commercial aspirations at the global level, especially since her brand gained international fame after being worn by the most prominent stars on the international level, including: Lupita Nyong'o, Priyanka Chopra, Ashanti, and others.
Inspired by the creations of Chopard’s famous “Happy Diamonds” collection, Chopard celebrates the Kingdom of Saudi Arabia by presenting the “Happy Palm” necklace as an exclusive piece of jewelry for the Kingdom, created in partnership with United Attar. Crafted in ethical 18-carat rose gold, Chopard embodies the playful and spontaneous energy of a strong modern woman.
In doing so, Chopard and Hunaida El Serafi aspire to express a life philosophy based on happiness and achievement.
Okaz (Jeddah)