On February 1, 2021, writer Faisal Al-Fayek asked in the title of his article, “Do we see Aramco in Riyadh?” He is the consultant on energy affairs and oil marketing and published in the newspaper Maal, as if he anticipated the time by proposing it so that we can actually witness the partial transfer of Aramco, which I said about “the nucleus of the qualitative, economic and social transformation in the homeland”, as it has taken its headquarters in a 33-storey tower in the second region of (Kafed). ) The Saudi investment empire, which includes many projects of the Public Investment Fund. In his introduction, Al-Fayek presented the vision of His Highness Crown Prince Mohammed bin Salman about Riyadh as a global economic center, and he narrated accurately about Aramco's ancient methodology in making transformations and administrative ingenuity that we see and touch in every detail of our lives since ancient times.
On April 2, 2023, Aramco already met with the media professionals of the Riyadh region under the slogan (Aramco Media Forum) and at the invitation of the Director of Media and Executive Communication Department, Mr. Abdulaziz Al-Shalfan. It was the second time for me to meet with the Aramco team (the first visit was in 2019), and the truth caught my attention. When he said that this initiative came after attending the Saudi Media Forum in its second edition, which was held in Riyadh on February 21/20, 2023, and it is an important indication of the quality of this edition, its difference, and its departure from the scope of the usual theorization of forums into implementation at the level of major organizations, headed by Aramco, and the forums extended to include the city of Riyadh And Jeddah, and to reflect the media team's keenness to reach opinion makers and trends makers in their headquarters, was a more than wonderful opportunity to meet many faces and names on a Ramadan night and in the heart of Riyadh.
From my point of view, the historical and extended value of Aramco is not only in the world of numbers, but in the human industry, reputation and trust, but the concepts of reliability, discipline and organizational loyalty are linked to it, so I find that in addition to the media movement, it is important that urgent research partnerships accompany it, such as studying the social effects of Aramco in society Saudi, so that the research sample is between 10 thousand and more and from multiple age groups, as well as the cognitive effects leading to the economic renaissance, and it is not out of bias for specialization, but it is my eternal conviction that no digital successes can be read without creating meaning and creating an emotional state aware of its dimensions.
In any case, welcome to Aramco and welcome to the pioneers in the capital of leadership, and the presence in “Kafed” itself corresponds to the organization’s values, whether in terms of achieving sustainability or preserving natural resources, and the center’s partnerships with the local community are remarkable and diverse, the most recent of which we saw in “Liwan” the center in conjunction With the founding day celebration and many activities (Valley events), yes, in the past we used to hear and watch films about “Silicon Valley” as a global business model and a center for pioneers. Today, we have a different (Valley) with national minds, global visions, and a green competitive economic pole.
Areej Al-Juhani