Yes, it does. A bounce rate is the most overlooked metric of a leading SEO Company. The term can be defined as the total number of visitors who reach your site and jump out of the site without doing any activity. Basically, it is a percentage of visitors that reach the site and navigate off of the site after taking a glance into the home page.
What could be wrong? Why don’t they feel the need to navigate through your site?
It’s something like, customers reach your store, take a look at your shop, and move to the next shop.
Relatable?
No shop owner wants this to happen with their store – be it online or offline. And here, it’s all about online business.
How could it be measured?
There are lots of free tools to measure a website’s bounce rate, conversion rate, readability, engagement, and many more aspects. But, Google Analytics (GA) is a mostly used software to keep track of such measurements.
The bounce rate is an essential statistic that is the percentage of visitors who reach your site and leave. If this happens with your site, then you may have a high bounce rate, which is a red alert.
A high bounce rate indicates something is fussy with your website and SEO factors.
Calculate bounce rate
Number of single-page sessions / Total sessions
If 100 visitors reach your site with total sessions and 10 of them bounce without doing any activity on the site, then the bounce rate of your website is 10%.
A bounce rate between 26 to 40% is good, 41 to 55% is average, 56 to 70% is poor and can be a red alert, and beyond 70% is extremely poor for your website.
If your website has a 100% bounce rate, it indicates that every single visitor who visited your website left from the front page without interacting with other features.
This means, no matter how much effort you put into your SEO strategy, content writing, or product sales, visitors will not ever look into it.
What could be the reasons?
You never know the sources or devices from which visitors reach your website. Hence, the first thing you need to do is make your website mobile-friendly and check its features and functionalities in various devices, with different versions.
Poor user experience is the topmost reason for the high bounce rate. If visitors find your website messy, they will not move ahead.
Errors or bugs are the next causing factors. If every time visitors click your link and find 404 errors or bugs while loading, they avoid your site.
Another thing is the poor loading of your website. Visitors can barely wait for 2 to 3 seconds for your website to load completely. Make sure it doesn’t take more time than that.
Dummy or aimless content can also be a reason. You can’t place something random on your site.
Before you upload any form of content, be it text, video, audio, or GIFs, think of it as a visitor before you upload on a live platform.
All in all,
A high bounce rate is a barrier that will not let you grow in the market. If you feel that the reason behind your poor online business is because of the high bounce rate, contact the best SEO agency in India to help you lower the bounce rate and enable you to represent your business to visitors.
To get more information about SEO India services, you can leave a message at https://studio45.in/seo-company-india/ or dial +91 79 4032 2115.