Covid-19 has boosted the demand for online stores. Almost all brands and stores have started an e-store to sell goods safely. Whether it be a grocery store, a pharmacy, or a food service, all have developed a chain of online communication to fulfill the order process.
Many social media brands which do not particularly have a website, are considering investing in web development. Have you ever considered why all brands and startups prefer to have a web? It is because they want to become reliable, credible and 24/7 available for customer assistance. Suppose, you want to buy a pair of shoes, but you are not aware of this new social media brand. You are surfing the net but can not find their website. What perception would you have regarding that brand? Probably, it is not a reliable brand, not a famous store, not even a brand or maybe a new entrant. Thus, you will shift to another online store. They will lose their customers this way! Hence having a web is essential for all online brands.
Although, many brands are operating without a web, having a web developed eases the buying process. The consumer buying process is a bit complex and a single flaw may ruin the whole order process. To convert a potential customer, an e-commerce website should be developed by a web professional. A web developer who has the relevant web expertise is well aware of tactics to boost web traffic and SEO in the long run.
Tips and Tricks of Web Development:
A website is a one time process. Therefore, it should be planned, drafted, and developed by a team of experts who are well aware of its usage and performance in the long-term. Hiring a web developer may provide you with an exceptionally designed and developed website, but, if he has no SEO Expert knowledge or online marketing base, he might have to revise it later.
There are many agencies offering e-commerce website development services. They have the marketing experience to develop and market the web with varying market demands. Some of them are listed below:
- Web page optimization
- Receptive design
- Security check
Web page optimization:
E-commerce stores need to attract and convert their page visitors immediately. To improve the conversion rate, web design should be developed in a way that utilizes less time and effort of the visitor to load. For example, if a person visits your website to buy a product and the landing page, which can be any page, whether be a product or home page, is taking a lot of time to load then the visitor will not stay on the web. Thus, it is recommended to optimize all web pages while developing the web.
Nowadays, people have a lot of options to buy online commodities. If your web page is loading slowly, then within 3 to 5 seconds, the visitor may shift to another brand. Thus lowering your conversion rate. All HD images, videos, and animations should be optimized for a better, user-friendly experience.
Receptive web design:
In this era of digitalization, where people have handy e-commerce apps, visiting a web is a great chance to convert that lead. Research indicates that most of the people use the mobile phone to shop from e-commerce web.
When your potential customer is using a mobile instead of a laptop, then your web should be developed and customized for all mobile devices as well. Modifying your web store for all mobile phones is the job of a web developer. This eases the way customers can see the web store on their mobiles, that fit their screen size, loads quickly, the text is adjusted accordingly, key buttons and shop icons are placed on the front position for better conversion. Hence, e-commerce website development is not a light issue and should be developed by a professional developer or a marketing agency.
Security check:
When a customer, visits your website and while placing an order he sees that there is no security check or SSL on the website, he might get hesitant to place the order. SSL is required for all online stores and it increases the customer’s reliability while entering personal details.
All customer’s data is to be stored in an online database that might become subject to a third party without the customer’s consent is a major issue. Therefore, any e-commerce website without security protocols is not recommended by anyone, even search engines prefer user-friendly websites. This will not help in its SEO process.
Hence, it can be assured, that small yet essential development issues should be resolved while developing that web. Otherwise, your e-commerce web might look good and fancy but it will not help in converting visitors and gaining web traffic. It is recommended to outsource it from the best development marketers who have such expertise and experience over time.
Learn More About: How you can improve your online presence
An insight into the importance of having a fully developed e-commerce website along with developmental issues to be considered before publishing it.