"Fedda" has become a virtual broadcaster using artificial intelligence in an electronic newspaper, as part of a test phase aimed at creating new content, according to what the project officials said.
"Fedda" appeared for the first time on Twitter on the account of the electronic newspaper "Kuwait News", one of the media arms of the newspaper "Kuwait Times", which is the first daily newspaper published in English in Kuwait and the Arabian Gulf 61 years ago.
Fadda wore a white shirt and a black jacket, saying in fluent Arabic: “I am Fadda, the first broadcaster in Kuwait who works with artificial intelligence at the Kuwait New Media Corporation. What type of news do you prefer? Let's hear your opinions.
For his part, the co-director of "Kuwait News" newspaper and deputy editor-in-chief of "Kuwait Times" newspaper, Abdullah Boftin, confirmed that "Fidda" is under trial "to take advantage of its advantages in creating new and innovative content."
He added, "Fidha is an old popular Kuwaiti name that symbolizes the metal of silver, and the stereotype in minds about robots is always silver in color and made of metal, so we combined the two elements and named the virtual broadcaster silver."
A team is working on monitoring the observations to take them into consideration, and “Fedda” may later use the Kuwaiti dialect to present its news on the newspaper’s Twitter account, which is followed by more than one million and 200 thousand people.
Boftin explained that the appearance of the presenter, who appeared blonde, "reflects the diversity that brings together Kuwaitis and residents… Silver represents everyone."
Okaz (Jeddah)