When a business, a person or a nation is devoid Secret Death Touches Review of these defining elements, it will function with no guiding principles, no ground on which to stand. When this is the case, the “bottom line” becomes the only motivator for operations, which leads to stagnant corporate cultures, unfulfilled employees and all too often, unethical practices and decisions.Having a clearly defined empowering context for one’s business creates what I call the “new bottom line” in business. It creates meaning, depth and a clear path toward contributing to the greater good, as well as focusing on how to improve the fiscal bottom line of the company.
Purpose, mission and vision serve to create an empowering context for the company. How do you define context? In the most basic definition, it is a container for something. It is the background that gives the foreground its distinction. I define context as “the energetic and attitudinal environment inside of which anything lives.” There is a context to everything; families, schools, companies, countries.
But for the most part we do not intentionally define the context. When that is the case, I call it the “default context.” You end up living your life or running your business by default rather than by design! A default context is one that gets unconsciously assimilated from the predominant attitudes and energies of the culture. It is unconscious, undefined and does not set one apart from the masses, nor lead to clarity and power.
Let’s look at each of these elements and begin creating an empowering context for your business, your management or sales team, or even for your life.I look at purpose as the most basic element of creating an empowering context, as well as something that is most simple to discern. What is the purpose of anything? Not the function of a thing, or the potential of a thing -but to understand the purpose of anything, I look at the purpose of everything in the universe, and that is to grow and expand. The Universe is in a constant state of growth and expansion.
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