In TV production seasons, especially in the current month of Ramadan; The content of most channels has become dependent on the content of the audience of social networks, and this shift brings us back to the question in which we believed that the media are the ones who set the audience’s priorities, and it became clear at this time that the social media audience is the one who sets the priorities of the means, and even influences their content, and with This new reality has divided the public against itself. There are those who believe that television production, with its programs and series, is no longer of the same high artistic value, and among those who believe that this contemporary trend is what the social media audience demands, which cannot be ignored, or its size and level of influence can not be underestimated.
Reality says something else as well; It is that everyone has become an audience of communication networks, not a limited audience for the media, and what is meant is that the new message vessel is no longer the screen or the pages of the newspaper or magazine, but rather the account of the medium in the social networks that everyone sees, and the evidence is that the content of the means has become seen in these networks more than watching it in the same medium; Therefore, the volume of access, views, and interaction has become the measure of competition between channels, and attracting more advertisers to them, and this will only be achieved with content that is produced in the medium, and then circulated between these accounts, to find an echo from the communication audience, which is the most important in the world of communication today.
We say this, let's go back to the beginning of the conversation, which is that those in charge of satellite channels found themselves forced to switch directly to the audience of social networks, and this transformation was not limited to the idea of providing content in a communication account, but also the involvement of communication celebrities to be an important part in the production process For this content, capture ideas and stories posted in public accounts; To be the raw material that is recycled in a different way and output.
The discussion that takes place with the first days of Ramadan about hosting celebrities on channels, or imitating influencers in programs, or evoking pictures and scenes of soccer stars, or even stirring up the general mood with stories, positions and observations that some may not see as approving; All of this is an expression of a reality, and the first lesson of reality is to live with it, then seek to change or develop it for what is better in the future. A different impression that the attractiveness of exposure to content is no longer alone enough to influence it, or the sustainability of the impact to compete for it, and this in itself is sufficient to determine the direction of judging what is offered today in the communication space market.
Ahmed Al-Jumaia